The TikTok-native skincare brand Experiment Beauty closed a $3.3 million seed round, led by seed-to-growth-stage investment fund Greycroft.

WHO: Experiment Beauty was founded in 2020 by cosmetic chemists Lisa Guerrera and Emmy Ketcham as a side hustle. The brand launched with one hero product, an endlessly reusable silicone sheet mask. The TikTok-native brand sells DTC with four stock-keeping units: a reusable sheet mask, a hydrating serum, an oil-gel hybrid, and a lip balm.

WHY: The brand will invest in building teams, marketing, and product development.

DETAILS:

• Experiment landed a $3.3 million seed round led by Greycroft with participation by PressReset, Joyance Partners and individual investors.
• WWD reported that industry sources say the brand’s first-year revenues surpassed $1 million. 
• In April 2022, Experiment raised $1 million from Lakehouse Ventures, Divergent Capital, Press Reset Ventures, and Michael Preysman, founder and former CEO of Everlane.
• The brand launched with $8,500 in personal savings.